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Our Advisors

Meet our exceptional senior living advisory team that is helping build the future of senior living technology.

Justin Yarmark

CEO at New Haven

Justin Yarmark

Justin’s expertise in the senior living industry is evident in leadership roles at New Haven Assisted Living and Memory Care, as well as Enriched Senior Living, LLC, where he emphasized financial planning and compliance.

Justin is a dynamic leader driven by a passion for innovation and optimal outcomes. His primary focus is on building a profitable portfolio of senior housing assets, developing innovative senior healthcare companies, and enhancing enterprise value.

In the realm of technology, Justin’s interests are diverse and forward-thinking. He is particularly keen on advancing aging well and promoting dignity through conscious communities and homelike facilities. Additionally, he strives to optimize the efficiency and profitability of disaggregated business locations. Justin is also dedicated to enabling easier access to intravenous therapy and IV hydration, especially for individuals in critical need of drug delivery. His multifaceted approach showcases a commitment to leveraging technology for positive impacts in senior healthcare and related fields.

Lee Field

Lee Field, the CEO, president, and co-founder of Senior Services of America, brings over 40 years of extensive experience in senior housing, encompassing marketing, operations, acquisitions/development, and finance.

Throughout his distinguished career, Lee has played a key role in orchestrating and contributing to the completion of over $750 million in senior housing and assisted living transactions. His commitment extends beyond business, as he stands as a recognized advocate for the senior housing and elderly care service industries.

Lee’s influence extends to the national stage as an industry speaker, addressing both regional and national audiences. Additionally, he has served on the board of the National Center for Assisted Living and held the position of Chair for the Washington Center for Assisted Living Reimbursement Committee. His multifaceted expertise and advocacy underscore Lee’s significant impact on the senior services sector.

Lee Field

CEO/President Senior Services of America

Rob Henderson​

Vice President of Operations at Senior Resources Group

Rob Henderson

Rob Henderson holds the position of Vice President of Operations at Senior Resources Group, leveraging a background that spans oaver 25 years of successfully overseeing full-service communities encompassing independent living, assisted living, and memory care. Senior Resource Group (SRG) excels in developing and managing luxury senior living communities across the United States serving 3,000+ residents at premier retirement destinations nationwide. Prior to this, Rob held operational leadership positions at Westmont Living, MBK Senior Living, and Sunrise Senior Living.

In recognition of his impactful contributions, Rob received honors from the San Diego Business Journal in 2020 as one of San Diego’s 50 individuals making a difference and was further acknowledged in 2021 when he was recognized as one of San Diego’s 500 most influential people by the same journal.

Rob’s extensive experience and notable recognitions underscore his dedication and effectiveness in shaping and enhancing operations within the senior living community sector.

Sean O'Malley

As the National Vice President of Operations at Alta Senior Living, Sean O’Malley brings a wealth of experience, boasting 14 years in multi-site and state Senior Living, Long Term, and Post-Acute Care. He has also received his MBA in Health Sector Management & Policy from The University of Miami and is a current Licensed Nursing Home Administrator “NHA”.

In his current role, Sean oversees critical areas such as M&A Operations due diligence, strategic growth initiatives, business development, and community operations. His focus is on ensuring that Alta communities consistently deliver the highest standards of care, service, hospitality, and excellence at every level.

Before joining Alta Senior Living, Sean held significant leadership positions with Signature HealthCARE and Greystone Healthcare Management. Notably, he has a proven track record of successfully stabilizing struggling communities through strategic interventions, including education, process improvement, effective communication, employee engagement, and hands-on leadership. Sean’s extensive experience positions him as a valuable contributor to Alta Senior Living’s commitment to excellence in senior care and services.

Sean O'Malley

National Vice President of Operations at Alta Senior Living

Clay Crosson

President and CEO at Americare Senior Living

Clay Crosson

Clay Crosson, a seasoned professional in senior living, recently retired as President and COO of Americare Senior Living after an impressive 21-year journey. During his tenure, he played a pivotal role in transforming the company from a small regional provider into one of the nation’s top 100 senior living organizations.

Leading Americare Senior Living, Clay oversaw 87 assisted living, 39 memory care, 13 independent living, and 25 skilled nursing communities spread across 110 campuses in Kansas, Missouri, Tennessee, Illinois, and Mississippi.

His comprehensive leadership spanned regulatory compliance, financial management, strategic planning, talent development, and successful execution of development and acquisitions. Clay’s commitment and strategic vision have left an enduring impact on Americare Senior Living, contributing significantly to its prominence in the senior living industry.

Mark Prifogle

With over a decade of experience as a healthcare CEO, Mark currently serves as the Vice President of Operations for BHI Senior Living. His passion revolves around enhancing the quality of life for seniors through innovative solutions and compassionate care.

Mark possesses a profound understanding of the healthcare industry and has consistently demonstrated the ability to develop and execute strategies that optimize performance, improve patient outcomes, and reduce costs. In his current role, he takes on the responsibility of overseeing the operations of BHI’s senior living communities, ensuring residents receive the highest level of care and support.

Working closely with teams, Mark actively engages in the development and implementation of policies and procedures that prioritize safety, wellness, and resident satisfaction. His ultimate goal is to create a brighter future for seniors and their families, exemplifying his dedication to improving the overall well-being and quality of life within senior living communities.

Mark Prifogle

Vice President of Operations at BHI Senior Living

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